The mission of Twelves Wax is to become a premier record label in providing musicians an outlet to create and promote dope music. Twelves Wax is dedicated in building a grassroots music presence of its artists within the community cultivating a music that results in building a lasting fan base. Twelves Wax’s goal is to grow steadily becoming recognized as a company that stands for good times, integrity that is significant due to the success of its artists.
Since 2001, Twelves Wax started as a local hip-hop record store located in downtown Sacramento called Twelves Wax Emporium founded by DJs Psol, Benjamin Andres, and Nino Machado. In promoting the record store, the company started to host events that showcased the music artists’ they were selling which then evolved into a promotion company. Twelves hosted events ranging from hip-hop, soul, jazz, house music, and various national concert tours averaging over 100 events a year. Twelves promoted events featuring artists such as the Roots, Common, DJ Jazzy Jeff, Blackalicious, Ms. Lauryn Hill, Dwele, Mos Def, and Rafael Saadiq to name a few.
As of late, the entertainment component is an aggregate for talent buyers and artists promoting events/music throughout northern California. Twelves also functions as an indie record label that continues to promote quality music, events, artist booking, and marketing services. Twelves Wax is a label that proves to make dope music pure and simple. The artists we sign and promote on the label are artists with a profound insight of history of their craft that would result in producing the profound music in the future.